It seemed to me this had to be a joke, but nope. A company called Gen Spec markets vitamins specifically for several ethnic groups: Caucasians, African-Americans, and Hispanics. The products' tag line: "Equal opportunity vitamins and supplements."
Here's a description for Gen Spec's African-American Men's Multivitamin (they've segregated the vitamins by ethnicity and gender):
African American Males have unique physiology that have not been sufficiently addressed
First vitamin formula specifically formulated to address the health concerns of African American Men
Some benefits include strong nutritional support for a healthy prostate, vital nutrients to help maintain blood sugar levels, and sufficient levels of Vitamin D, which is crucial for overall health
Each multivitamin is formulated for "genetic specificity." Really? As a biracial person, looks like I'd be taking a whole lot of vitamins each day.
They really lost me when I saw that they sell weight-loss pills that are targeted to different ethnicities too. "GenSpec offers weight-management supplements specifically formulated to work in harmony with Caucasian physiology and basal metabolic rates." Oh, come on!
