1. Be polite to booksellers, bookstore staff, venue administrators, festival volunteers--any one who is there to help facilitate your reading.
Learn their names if you can. And be sure to send a thank you note afterwards. All of these people love books and they help make it possible for us to do what we love. Take photos with the staff. You'll want to remember these moments too.
2. Assign someone to ask the first question after your reading.
When you open a Q&A following your reading, there can be an awful silence at first. No one really wants to be first--so ask someone in advance of the reading to be the first to ask a question. This will set things in motion and others are sure to raise their hands with questions too. If you don't have a designated person for the first question, open up the Q&A by saying something like: "People often ask me . . . "
3. Give the readers an opportunity to sign-up for your mailing list.
Bring a pre-printed notecard for readers to fill out if they want to be on your mailing list. Mention the form during your presentation and collect the notecards at your signing table. If you can swing it, think about doing a giveaway for anyone who fills out the contact form--giveaway a gift card (to the bookstore you're at), or for a different version of the book (e.g. audio).
4. Ask the bookstore staff whether you can sign stock.
It is very likely a myth that booksellers can't send back signed stock. But, it is true that many booksellers think an autographed book is easier to sell. If you can sign the books while you're at the store do it.
5. Share your brilliant presentation with as many people as possible: make the most of the video and audio recordings of the reading.
Be sure to blog, tweet, and post your audio and video recordings on your website, Facebook, and YouTube, and everywhere and anywhere.
I post photos on my website News page, my personal blog, Facebook, and my SmugMug gallery that is publicly listed. I post video on my website, YouTube and Vimeo. And I tweet all of those urls to get the words out as far and wide as possible.
Okay, that's all I've got for now. I've got to get back on the road. If you have any other tips to add, I'd love to hear them! Happy readings!